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Advanced link features

The Create link and Create QR screens have an Advanced settings section with three features. Turn on only the ones you need.

UTM parameters

Section titled “UTM parameters”

UTM parameters are small labels added to the destination URL so that Google Analytics (or another analytics tool on your website) knows which campaign a visitor came from.

  1. Turn on UTM parameters.
  2. Fill in only the fields you need:
Field Example Purpose
Source (utm_source) instagram Where the traffic comes from.
Medium (utm_medium) bio, story, flyer The type of channel.
Campaign (utm_campaign) summer-sale The campaign name.
Term (utm_term) running shoes Keyword (usually for ads).
Content (utm_content) red-button Tells content versions apart.

When a visitor opens the link, these parameters are added to the destination URL automatically. Each value can be up to 200 characters.

Section titled “Link expiration”

Create a link that stops working on a certain date, for example for a limited-time promo or a registration that has closed.

  1. Turn on Link expiration.
  2. Pick a date & time in Expires at. Leave it empty if the link should work forever.

The time must be in the future and no more than 5 years from now. After it passes, visitors see a “This link has expired” page instead of the destination.

Dynamic routing

Section titled “Dynamic routing”

Dynamic routing splits visitors across several destination URLs at random, according to their weight. Great for A/B testing a sales page or spreading buyers across several WhatsApp admins.

  1. Turn on Dynamic routing.
  2. Enter the first destination URL and its Weight.
  3. Click Add destination to add another URL. You need at least 2 and at most 10 destinations.
  4. Click Remove destination to drop one.

How weights work: each destination’s chance is proportional to its weight. For example, if destination A has weight 3 and destination B has weight 1, about 75% of visitors go to A and 25% to B. Weights can be 1–1,000.

Every destination URL goes through the same safety check as a normal link.